Apple’s Objection To New EU Rule For Universal Phone Chargers


BBC World News TV interviews Professor Birgitte Andersen, CEO of the Big Innovation Centre


Professor Birgitte Andersen, CEO of the Big Innovation Centre, spoke with BBC World News about the new rule proposed by the European Commission for a universal charger solution for phones and other small electronic devices. Apple has already put forward their objection against this rule.

Birgitte explains the different facets of this story in a live interview with presenter Christian Fraser focusing on the current debate on electronic e-waste, innovation, competition, and international standard-setting.

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