During this year’s Party Conference season, we addressed this year’s most topical discussion (after Brexit…), namely Fake News. We titled our session: The Fake Times: Fake News, Politics, Society and You!
1. Strategy & Research
To put people at the centre of Fake News (as co-producers and victims)
Our fringe events at the 2019 Labour and Conservatives Party Conferences focused on “The Fake Times: Fake News, Politics, Society and You!”.
We put the people at the centre, as both co-producers and victims of Fake News. Technology and the Internet may spread Fake News, but it is the people who ‘liking’ and ‘sharing’.
We delved into the world of Fake News, to really contextualise it along with its implications in business, politics and society.
- Fake News is a complicated challenge. It is written and published usually with the intent to mislead in order to damage an agency, entity, or person, and/or gain financially or politically, often using sensationalist, dishonest, or outright fabricated headlines to increase readership.
- We live in a time in which notions of objectivity are under attack, facts and evidence are being undermined or in some cases ignored entirely. You can argue about robots and jobs, taxation and the economy, but when it comes to Fake News, how can you argue with that? If you try, it becomes validated as ‘real news’ worth attention.
To think forward about being a Think-Tank in the era of post-truth politics
As a Think-Tank existing in the era of post-truth politics, we must dig, question and counter distortions. We must take a stand on what is true. Therefore, we must address the problem of Fake News head-on. This is the only way to move forward as a society, nation and global economy.
As output from background research and evidence based work – with social media, ethics and technology experts – we produced a provocation paper for the fringes, panel and guests discussing the above themes.
A holistic approach to Fake News blame
We wanted our panel to think more creatively and actively and ask:
Who is to blame, and what should be done about it?
Citizen participation: Journalists and the news-media engage in the pursuit of informing citizens and for holding our leaders accountable and for making the democratic government of the people possible. But while newpaper readership is in a free fall, now we inform each-other via Facebook, Twitter, Snapchat (having billions of users). But, do we care about truth-seeking – or do we instead ‘share’ and ‘like’ anything sensational?
Social media business models: The new business model of social-media tech-giants is one where the speed of sharing is more important than the depth of information. Spreading fake news can be an indirect effect of an innocent business model, or it can be intentional. Clickbait stories and headlines earn advertising revenue from this activity. This is very unproductive entrepreneurship and the worse innovation anyone can think of.
Strategic propaganda and deep fake: Fake News as propaganda in the old Greece or old China or Russia worked, but didn’t travel far. But because of technology and the internet it has no limits. But it does not stop there. We now talk about Deep-Fake. This is when a true highlight is converted into a realistic manipulated video or audio used to manipulate or fabricate another ‘truth’.
AI professionalism: Cambridge Analytica combined mining and data analysis with strategic communication for the US electoral process, and it was able to direct specific Fake News at a specifically targeted social group according to profiles traced through social networks such as Facebook.
To Create an Audience Experience of Fake News at the Fringe
We wanted a more immersive experience for our audience so we produced our very own newspaper full of Fake News stories and features, called The Fake Times (see supplementary attachment). We studied several known newspapers in their writing style, their design and layout to create The Fake Times. The Fake Times perfectly showcased the problem for us; but with added creative flair, satire.
We themed all the content around today’s political climate, with headlines such as:
- Farage Announces Brexit Party Shares are now Listed
- Jeremy Corbyn tables new Right to Squat bill
- Chancellor of the Exchequer announces “End of Austerity”
- Johnson Government names territory to be offered to the U.S. as alternative to Greenland
- LibDems use Artificial Intelligence to cope with huge membership applications
Highly professional and well attended with good turnout of MPs
This year, Big Innovation Centre partnered up with New Statesman magazine for the LABOUR CONFERENCE, and Prospect Magazine for the CONSERVATIVES CONFERENCE. Both events were held in the secure zone.
Both fringes were popular, with our Conservative Fringe particularly oversubscribed with queues forming, crowds at the back and people sat in between seats on the floor.
Labour – Monday 23rd September, 17:00-18:30, Hilton Brighton Metropole, Preston room
- Ivana Bartoletti, Head of Privacy and Data Ethics, Gemserv
- Angela Eagle MP – Former Shadow Secretary of State for Business, Innovation and Skills
- Anoosh Chakelian, Senior Writer, New Statesman (Chair)
- Professor Birgitte Andersen – CEO, Big Innovation Centre
- Will Hutton – Political economist and public commentator
Conservatives – Monday 30th September, 17:45-19:00, Secure Zone, Central 6, Manchester Central.
- Antony Walker, Deputy CEO, TechUK
- Mr Giles Watling MP, Member of Digital, Culture, Media and Sport Committee, UK Government
- Stephanie Boland, Head of Digital, Prospect Magazine (Chair)
- Professor Birgitte Andersen, CEO of the Big Innovation Centre
- Damian Collins MP, Chair of the DCMS subcommittee on Disinformation, UK Government
- Tom Harwood, Journalist at Guido Fawkes, Political Commentator
MAKING A DIFFERENCE
Our strategy to focus on people proved popular amongst panellists, and the discussion on how we win the war on Fake News, produced a clear answer: To create media literacy!
To recognise Fake News, we must understand why it goes viral and develop strategies to fight it. We shall become digital detectives, like a rebooted version of Sherlock Holmes for the post-Millennial generation!
It was proposed that schools, youth centres and the media need to introduce and educate us with a fact checklist to refer to when suspicious of Fake News and deception – including the problem of image and video manipulations, half-truths, intimidation and false profiles.
Some regions of the world (such as Scandinavia and the Baltics) are developing these fact checklists, before ‘sharing’ and ‘liking’ online content. What does that mean in practice? We must learn to compare stock photos, assess the volume of posts per day (where Fake News goes ‘viral’), check for inconsistent translations of the same story, and a lack of information to back up claims. Also, “who has written this? Where has it been published? Can I find the same information from another source?”
Tackling Fake News is not only about regulation. It has to start with education!