Self-driving cars – coming to a road near you?

Posted By Dr Katy Mason, Reader in Marketing, Lancaster University Management School

04 December 2012

There has been plenty of talk in the media this week about self-driving cars, and whether they will ever become part of our everyday lives. In a recent poll, the IAM reported that 65% of the public are sceptical about driverless technologies. This raises tough questions about how we make new markets for such products.

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